A „means-end” elmélet és a létrázás alkalmazása a piackutatásban - élelmiszermarketing példákon keresztül
A „means-end” elmélet és a létrázás alkalmazása a piackutatásban - élelmiszermarketing példákon keresztül
![Module 3 Early Means-End Chain Value Models. Module 3 Objectives Know what a means-end chain is. Gain a practical understanding of classic means-end chain. - ppt download Module 3 Early Means-End Chain Value Models. Module 3 Objectives Know what a means-end chain is. Gain a practical understanding of classic means-end chain. - ppt download](https://images.slideplayer.com/16/5033855/slides/slide_3.jpg)
Module 3 Early Means-End Chain Value Models. Module 3 Objectives Know what a means-end chain is. Gain a practical understanding of classic means-end chain. - ppt download
![Applying means-end chain theory to eliciting system requirements and understanding users perceptual orientations - ScienceDirect Applying means-end chain theory to eliciting system requirements and understanding users perceptual orientations - ScienceDirect](https://ars.els-cdn.com/content/image/1-s2.0-S0378720604000461-gr4.jpg)
Applying means-end chain theory to eliciting system requirements and understanding users perceptual orientations - ScienceDirect
![Applying means-end chain theory to eliciting system requirements and understanding users perceptual orientations - ScienceDirect Applying means-end chain theory to eliciting system requirements and understanding users perceptual orientations - ScienceDirect](https://ars.els-cdn.com/content/image/1-s2.0-S0378720604000461-gr1.jpg)